Define your stages
Start with a simple pipeline that reflects how your business works: new inquiry, qualified conversation, consultation and decision. Keep stages useful, not elaborate.
Assign an owner
Each opportunity needs a person responsible for the next step. Reminders and clear notes support timely, personal communication.
Connect carefully
Website forms and calendars can feed a CRM when securely configured. Test consent, duplicate handling and notifications before relying on an integration.
General educational information. Your business needs, tools and results may differ.